Commercial & Marketing
People, ideas, technology and business.
I’ve developed commercial offers, tracked business performance, led brand strategy and built a marketing function. I take ownership from the first idea through to delivery.
Customers with several phone numbers could not combine their device subsidies. I designed the commercial logic and worked across teams to get the change approved and launched. Across the proposition portfolio, I also tracked acquisition, revenue, service margin and churn, turning weekly results into recommendations for commercial decisions.
The hardware-benefit logic has remained in use.
I developed an employer brand strategy across two markets and brought it to life through #WeAreOurselves, built around unscripted employee stories. I led the agency setup and creative concept, with brand measurement established before launch.
From a separate career-site redesign I led.
I built a more structured way of running marketing and led a brand refresh, securing approval for a new strategy and visual identity. I also established the first structured client feedback programme and helped lay the foundations for NextGen, a community and education initiative for the next generation of client families.
Led a five-person internal and external team, managed a six-figure EUR budget and reported directly to executive shareholders.
I look at the bigger picture, bring the right people together and follow through.
I’m interested in roles where I can shape an offer, help bring it to market and take responsibility for what happens next. I’m also building AI into my work through research, structured workflows and simple digital tools.